4 tips you can follow if an active shooter enters your workplace

4 tips you can follow if an active shooter enters your workplace4 tips you can follow if an active shooter enters your workplaceWhat would you do if an active shooter opened fire in your office? On Tuesday, this worst-case scenario unfortunately became a reality for employees at YouTube after a female active shooter woundedthree people at the tech companys headquarters in the San Francisco Bay area before killing herself.Gun violence incidents are becoming increasingly common in American workplaces. There have been seven workplace shootings in the U.S. in the brde 28 months alone. This is a scenario no one enjoys thinking about, but when you abflug hearing gunshots, you may only have seconds to react properly. Taking the time to go over what you would do in an active shooter situation could make the difference when every second counts.Heres advice from theDepartment of Homeland Security and theFederal Emergency Management Agency on what employees should do during an incident1. RunYou r first priority in an active shooter situation is to get away from the shooters life-threatening range. Protecting your life means quickly deciding the best way to escape the shooters path. Usually, your best option means running.As soon as you realize youre in an active shooter situation, you need to drop what you are doing and escape. Dont worry about taking your personal belongings - you need to go, go, go. Dont be afraid to get creative with your escape route. Break windows and walls if needed.Alert colleagues about where the shooter may be and follow your companys escape plan.Dont know your companys escape plan? Planning for a worst-case situation starts there. Although not every employer is required to have an emergency action plan,the U.S. Occupational Safety and Health Administrationrecommendshaving a preferred protocol for employers to communicate and employees to practice and know.2. HideIf you dont have time to run, you need to find a place to hunker down. Fold your bod y into a ball or lie down on the ground to make yourself into a small target. Lock and secure the door. Solid doors with locks, rooms without windows, and heavy furniture like large filing cabinets and desks make good hiding places, FEMA advises.You want to be behind something that can slow down an aggressive shooter from entering.Hiding also means not alerting the shooter to your location. Stay quiet. Remember to turn buzzing and pinging technology devices to silent.3. FightConfronting an active shooter directly should be your desperate, last resort if running and hiding are no longer working, or you are trapped in the same room as the shooter. If you are not hiding alone, join forces with your colleagues, swarm the attacker, and commit to aggressively attacking them.The odds of unarmed employees successfully facing down a shooter are not good, but still winnable. A 10-year FBI study of active shooter events found that 13% of the incidents were stopped after unarmed citizens safely and successfully restrained the shooter. To take down the shooter, use whatever you can find to throw their way. Your makeshift weapon could be as heavy as a fire extinguisher or as light as a pen. The goal is not to stop a bullet, but to create chaos. It forces the shooter to stop and think, so you have more time to get away from gunfire.If you can move him from offense to defense, you have changed the outcome of the event, Greg Crane, an ex-SWAT officer that trains employees to fight off shooters, recommends. Hes thinking about what you are doing to him, not what hes doing to you. Mentally, hes going through a whole different process.4. Remain calm when law enforcement arrivesWhen you see law enforcement, understand that their top priority is to contain the active shooter over helping you specifically. They may reisepass injured victims along their way. To avoid being mistaken for the shooter, DHS advises office workers to keep their hands visible at all times, and to avoid point ing, screaming, or yelling.

The Art of WIIFM in Sales

The Art of WIIFM in SalesThe Art of WIIFM in SalesExperienced salespeople will often joke, Everyones favorite radio station is WII-FM. Theyre referring to the acronym WIIFM Whats in it for me? And no, this doesnt mean you, the salesperson. It means your prospect or potential customer. Use WIIFM to Your Advantage Your sales prospects needs should be on the top of your mind as you make your pitch. Every prospect you approach will consider yourpitch from the point of WIIFM. Thats why its so important to talk about the benefits rather than the features of what youre selling literally tell him whats in it for him. Prospects dont care that you need to close at least three more sales this month, or that youre shooting for a big win before you leave on vacation. And why should they? Neither of those things benefits them. Your prospectwants to hear about what he or she stands to gain by buying your products, and it should be something pretty substantial if you want himto move quickly. Th is is why benefits outsell features so dramatically. The Benefits of a Purchase Benefits are specific examples of what the prospect stands to gain if he buys from you. As a result, they appeal directly to the WIIFM mindset. Features, on the other hand, are specific facts about a product. They dont explain how the product will improve your prospects life. Lets say youre selling cars. If you tell a prospect that a specific model accelerates from 0 to 60 mph in 7.4 seconds, thats a feature. Its nice to know, but it doesnt do much to persuade him to sign on the dotted line. But if you tell the prospect that the cars high acceleration allows him to safely merge onto the freeway, thats a benefit. You are telling the prospect WIIFM. Or lets say your prospect is an older woman, nearing retirement age, who isnt as concerned with acceleration as she is with reliability and her post-retirement budget. Shes lukewarm because although she really wants a new car, she doesnt want to have to wor ry about a car payment when she punches that time clock for the last time in a few years. You can go on and on about the cars features, or you can point out that if she buys now, the car will most likely be paid off, or close to it, by the time she retires. Wouldnt she rather have a car payment now rather than then? As for his paid-off trade-in, it has 90,000 miles on it. You might mention that in all likelihood, its not going to get him through her retirement without major costly and unexpected repairs.Thatswhats in it for her. The So-What Factor Another important thing to keep in mind is that one prospects benefit is another prospects so what? Not everyone has the same needs. They dont value the same things equally. WIIFM also implies that you should take the time to understand what the prospect is looking for and where hes coming from. Then match the benefits you choose to discuss those needs.

How to List Education on a Resume (Examples)

How to List Education on a Resume (Examples)How to List Education on a Resume (Examples)This resume writing article covers how to list education on a resume. Eight education resume examples show you how to add high school, college, certifications, trade schools, diplomas, angeschlossen classes, and other academics on a resume. Youre not alone if you dont know how to list education on a resume. But adding your education to a resume is necessary to get hired.Hiring managers and employers expect to binnensee a clear and neat education section on your resume and job application. Academic credentials are extra important for students, recent graduates, and candidates with little or no work experience. It is also expected that you list your academic experience if the job posting requires a specific education requirement. This resume writing article will give real examples of how to list education on a resume for High school students and graduatesCollege students and graduatesPeople with pro fessional certificationsPeople with diplomas, online education, trade schools, or other academic credentialsWhy is a Resume Education Section Useful?When a hiring manager is reading a resume, they will look if a candidate has the education required for the job. You need to show that you have the academic credentials listed in the job posting to be hired. If you dont have a lot of work experience, you can include details about your academic experience. Hiring managers want to read about practical, relevant skills you learned at school. This can be more helpful during the hiring process than lists of classes or clubs.And always refer back to the job post to make sure that you are adding the hard skills that employers are looking for in your resume.How To Write Education On A Resume The education section of a resume usually follows a standard format. Employers expect to see the following details listed in an education section School name, type, and locationWhether the education is comp leted, ongoing, or unfinishedYear of graduation or years of attendancePost-secondary specialization, degree, certification, or diploma (if applicable)Field of study, major, and/or minor (if applicable)GPA (if 3.4 or higher)The detail and number of academic experiences listed on your resume depends on your education and the job youre applying for. While there is no right or wrong way to list education, the resume format should be consistent and easy to read.Here is a list of popular academic and professional credentials to add to an education section of a resumeSecondary diploma, high school diploma, or GED College diploma Bachelors degree, Masters degree, PhD or Doctorate degreeProfessional degree or certificationTrade school diploma, certificate, or apprenticeshipProfessional licenses or memberships Online class or courseListing Education If Youre a High School Student or Graduate (2 Examples)fruchtwein high school students and graduates have little to no work experience. So your education section will be an important part of your resume because it can share your skills and experiences with employers.Highlight your academic achievements and hard skills that you have learned at school. For example, many high schools have classes in beginner computer programming, carpentry, business classes, and other specialties that are relevant to jobs.Hiring managers also want to see honors, awards, and GPAs (if 3.4 or higher). Schools can also improve soft skills like communication, leadership, and teamwork. You can use extracurricular activities like club membership, sports, and clubs to show employers that you have relevant soft skills, too. High School Education on a Resume HighSchoolStudentExampleHigh School Education on a Resume HighSchoolGraduateExampleAdding Education If Youre a College Student or Graduate (2 Samples)Employers expect that college students and recent gradates will have limited work experience. They will expect that you will have a detailed educati on section in your resume, unlike a high school student. Highlight hard and soft skills, school experiences, courses, and projects in college or university that are important for the job youre applying for. Potential college-level details include Lab or experiment resultsTeam participation or membershipPublication in academic journals Transferable skills like programming languages or writing stylesCollege honors and achievementsInternships, co-ops, and other work experience during your college education should be listed under the work experience section of a resume. If youre still a college student, include your expected graduation date and any relevant studies that youve completed so far. If youre a college graduate, include the year you graduated and your final GPA (if it was above 3.4). College Education on a Resume College Student ExampleCollege Education Section on a Resume College GraduateTrade Schools, Vocational Schools Diplomas (Example)Trade or vocational education is e ssential for jobs with specific professional requirements. For example, jobs like hairdressers, dental hygienists, and heavy machinery mechanics require trade education. Include the school name and location, education type, final certification or diploma, special skills or abilities, and graduation year. But work experience like apprenticeships and co-ops can be listed under the education or work experience section of your resume.TradeSchoolorVocationalDiplomasonaResumeExampleCertifications and Professional Skill Upgrades on a ResumeSome jobs require you to complete special certifications or courses. These qualifications will be listed in a job posting. See alsoTailoring Your Resume to the Job Youre Applying ForCommon professional certifications includeFood safety certificationAlcoholic beverage certification Child care staff certificationFirst Aid certificationHow to list professional certification on a resume (example)Adding Online Classes and Courses to Education on a ResumeOnlin e classes and courses can be valuable for hiring managers who want to hire for specific skills or knowledge. You should only add courses if they are relevant to the job posting. For example, dont add a coding MOOC if youre applying to work as a swim coach.You can list online education to your existing education section or in an additional section like Professional Training.When youre including online school, include the name of the class, the school name and website, and any skills or certifications you gained.Other Academic Credentials You can add any education to your resume if its relevant to the job posting. Make sure to include the followingType of credentialWhere and when you earned it (school, location, year graduated)Why this education is valuable for the job (if necessary)Education Section FAQWhat order should I list education in?Education is usually listed in reverse chronological order. For example, list a graduate degree first, and then your undergraduate degree.Most peo ple list the highest level of education first. Start with the highest level of education first, and then the second-highest, and then third highest (onwards). Should I list all my education on my resume?Not necessarily. Only list education if it is relevant for the job posting. For example, if you are a college graduate, you dont need to put high school education on a resume. What takes priority education or work experience?Whether education or work experience is more important is determined by the job posting and your qualifications. Generally, experienced candidates should list their previous work experience first, if the experience is relevant for the job.However, teens, students, recent grads, and candidates with less work experience could list education and relevant qualifications first. When should I leave education off a resume?Most people list the highest level of education relevant for the job, even if they are experienced candidates. But the more relevant work experience you have, the less important the education section becomes. Always read the job description carefully to identify whether the employer requires specific education qualifications. Add that education to your resume if you have completed it. Related Resume Writing BasicsThe Best Ways To Add Academic Achievements on a Resume (3 Examples)How To Add Awards On A Resume (20+ Popular Examples)Including Skills on a Resume (50+ Resume Skill Examples)How to Write a Resume Summary With No Experience